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 * This is my wiki on the company of Morrisons Garage Stirling. Set up in 1927 in Whins of Milton Stirling, it is a muti car sales garage selling from Seat, Fiat, but specializes in Land Rovers and Range Rovers. Ian Morrisons raised finance at the start of the business with personal savings and a small loan from the local bankThey also have a second hand department selling most Makes and models of cars, with also another new Car section selling other makes such as BMW and Ford. It has a two Show Rooms, a Paint Shop, Panel Shop, aswell as a Petrol Station with Shop and a Car Wash aswell as a car stroage area called the compound which is situated next to the workshop**


 * Morrisons are a private limited company with shares only with family and around 50 workers and family who also work there. Beacuse it is a private limited company that means that there is limited liability on the owners and they can recieve money from shares. But they must register with the "register of companies" and therefore competitors can see there finacial details and there were huge financial costs to set it up the company. Their main business objectives are profit maximisation and social responsibility, this is to try to make customers fill up on petrol there and buy cars from the garage again and have enough money to pay wages and cover costs while people recomend them to friends and relatives.**

Set up in 1927 by Ian Morrison, Morrisons LTD it is now a thrid generation company run by Alan Morrison and his brothers. Originally there was two parts. One in Whins of Milton Stirling and the other was in town where Papa Joe's is now situated. They are set up in the secondry sector of business selling and repairing cars. Morrisons garage is a private limited company meaning only family and friends own shares in the business. Morrisons was starting out well as a new business until funds became low and people stopped buying cars forcing the second wrokshop in town to close.

The business was struggling but with the money the second premesis made they renivated and expanded the main worrkshop. They won the car retailer of central Scotland 3 years in a row which saw a major boost in sales and the number of employees was too small to deal with this. In 1941 the company supplied many thousands of gallons of petrol to the war which boosted their popularity and increased their prestige and people started to re-fuel there and buy cars.

When money was scarce they started buying peoples old car and selling them which saw sales increase because of these second hand cars being cheap than new ones. Ever since the company has been going strong with the new releases of land rover each year. In 2003 there was a Land Rover Event day up polmaise where people could drive the new Land Rover which incresed sales that month by around 70%.

The day in Polmaise consisted of taking Land Rovers being taken up to Polmaise and rally sessions around the area. It lasted 10 hours with many different Activities to do. Many people turned up and there wasn't enough Land Rovers to cover the day so more were sent up. Complimentary Food was also given out to visitors completing a great day out and a huge selling point for Morrisons.